Brand elements
Content
Our content reflects who we are. We keep it clear, consistent, and human – always written in a way that’s easy to read, easy to trust, and true to 8fig.
Content style guide
Our goal with the way we write is to make sure our language is plain and down-to-earth.
That’s why our titles are all sentence case, the way we write eCommerce stays the same across all texts and channels, and we make sure our company name is 8fig and not 8Fig.
Company name
-
8fig
Do
-
8Fig
Don’t use capital “f”
-
8FIG
Don’t use caps lock
Do’s and Don’ts
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eCommerce
Do
-
eComm
Do
-
e-commerce
Don’t use ‘lower-case’
-
E-Commerce
Don’t use capital “E” / “C”
-
ecommerce
Don’t write without
a hyphen -
Ecommerce
Don’t use capital “E”
Sentence case
-
Flexible funding and smart
financial Growth Tools
Use in All subject lines, titles, and CTA
-
Flexible Funding and Smart
Financial Management Tools
Don’t use title case
Capitalized
Use only in names of products and tools
-
Growth Plan
Do
-
Funding Application
Do
-
Restock Planner
Do
-
Growth Tools
Do