Partner Marketing
Best practices
Ready to spread the word?
You’ve partnered with 8fig—now let’s make sure the world knows it. Whether you’re launching a campaign, planning your next newsletter, or testing what resonates best with your audience, we’ve got you covered.
Below are marketing resources built to help you move fast, get results, and make this partnership count.
Channels marketing checklist
Focus your campaigns on 8fig’s supply chain funding solution.
- Publish a co-branded landing page explaining 8fig’s funding mode
- Craft messaging that highlights inventory and logistics funding
- Add tracked links to all campaigns and outreach
- Launch an intro email to your customer base
- Post an announcement on LinkedIn or relevant channels
- Schedule weekly social posts focused on funding use cases
- Add 8fig as a preferred funding provider on your website
- Align your sales/support teams with key talking points
- Test one paid channel targeting eCommerce sellers
- Review results monthly and optimize
SEO strategies to boost visibility
Target keywords:
eCommerce funding, inventory financing, Shopify capital alternative, Amazon seller cash flow, 8-figure growth plan, equity-free funding.
Content topics to write about:
- How eCommerce sellers fund large inventory orders
- Inventory funding vs. traditional financing: What works best?
- Why flexible funding matters for your supply chain
- Why adjustable funding is the go-to options for eCommerce businesses
Optimization tips:
- Focus on pain points: stockouts, slow fulfillment, cash flow gaps
- Use FAQs to answer seller questions about funding logistics
- Include real seller stories or funding timelines
Email templates and tactics
Pitch inventory and supply chain funding clearly and effectively.
Subject line:
Need capital to restock or fulfill faster?
Body preview:
Hi [Name],
Keeping up with inventory demands can stretch your cash flow thin—especially during busy seasons.
That’s why we partnered with 8fig. Their flexible funding is designed for sellers like you who need capital to secure inventory, place POs on time, and keep growth steady.
With 8fig, you get:
- Flexible capital tied to your inventory needs
- Custom schedules based on your sales cycles
- Equity-free funding that keeps you in control
- A smart, agile, self-serve platform that puts every dollar to work more efficiently
Ideal customer profile (ICP) cheat sheet
Use this profile to find sellers who need inventory or logistics funding.
Ideal partner fit:
- US-based eCommerce business
- Selling on Shopify or Amazon
- At least 6 months of operations
- Consistent $12K+/month in sales
- Over $100K in revenue in the past 12 months
- Struggling with inventory delays or fulfillment bottlenecks
- Needs capital for:
- Large purchase orders
- Seasonal inventory pushes
- Logistics costs
Not a fit:
- Not eCommerce
- No physical inventory or logistics needs
- Under $100K in the past 12 months
- Looking for personal loans or emergency funds
- Seeking credit-based financing
Common objections + responses
Address the most common questions about supply chain funding.
“Is this a loan?”
No. 8fig provides non-dilutive funding based on your inventory needs. No interest, no equity—just flexible remittances tied to your store’s cash flow.
“What can the funding be used for?”
Inventory, purchase orders, logistics and marketing. It’s designed to support your supply chain so you can avoid stockouts, ship faster, and keep scaling.
“What happens if my sales dip?”
8fig adjusts the funding and schedule based on your real-time performance. You don’t get stuck with fixed payments that hurt your cash flow.
“Why use this instead of a business loan?”
Traditional loans aren’t built for inventory cycles. 8fig provides funding that matches your actual supply chain timing, without collateral or rigid terms. It’s a smart, agile, and self-serve platform—powered by data—so every dollar works harder and delivers more impact for your business.